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Headings - Accessibility Quick Guide

Heading elements are used to structure and organize a document. Screen readers provide quick navigation commands to quickly list out and jump between all the headings on a page. See headings demo for more on navigating headings via screen reader.

Heading Level Diagram Guide: <h1> Main Heading </h1>, <h2> Sub Heading </h2> <h3> Sub Sub Heading </h3>, <h2> Sub Heading </h2> <h3> Sub Sub Heading </h3> <h3> Sub Sub Heading </h3>, <h4> Sub Sub Sub Heading</h4> Image from How to structure headings for web accessibility | Nomensa

Guidance

  1. The first heading on a page should be an H1.
  2. H1 should start the main content area.
  3. Each section and sub-section of the page should have a heading that is one level below its parent heading. e.g. the title of a page is the H1, the sections of the page are H2, and sub-sections of those sections are H3 elements.
  4. Headings must not skip levels, i.e. never use H1 > H3, must be H1 > H2.
  5. Organize headings like a document outline. Never choose a heading level based on the size desired, i.e. don't pick H6 just for a small heading, instead pick the correct heading level and style with CSS.
  6. If there is bold/strong text above a sub-section of content then it should probably be a heading.

Bad Example

Insurance

We're the largest provider of insurance in the greater local area. Read about our insurance options and submit an application.

Vehicle

Automobiles

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Motorcycles

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Home

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Homeowners

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Renters

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Good Example

Insurance

We're the largest provider of insurance in the greater local area. Read about our insurance options and submit an application.

Vehicle

Automobiles

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Motorcycles

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Home

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Homeowners

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Renters

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.